LO°K
THE CONCEPT
Fashion is a one of the most wonderful expressions of one’s style, mood and personality. Individuals throughout the globe take single items of clothing, combine then, dress them up or down, and make them into a wearable canvas. Some rely on stylists and influencers to determine one’s wardrobe, others rely on colleagues and friends.
LO°K aims to democratize fashion and make it far more inclusive by creating an online ecosystem that connects in real time all the stakeholders in the fashion industry. Users can share their own fashion and appreciate that of others impacting on the world we live in one post at a time.
WORTH 1.7 trillion US Dollars
A GLOBAL AND FAST PACED INDUSTRY
WHY DO USERS POST?
TO EXPRESS THEIR UNIQUE aND REAL TIME SELF
The Industry
Fashion is rapidly changing to respond to consumer wants, to the climatic needs, to the energy and supply chain evolutions.
Fashion Democracy
Fashion is no longer a one way street. Consumers can interpret the craft and design by major brands and...
Inclusive Fashion
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FASHION & STYLING TIPS & TRICKS
FASHION BY THE PEOPLE
DEMOCRATIZATION OF FASHION
The fashion industry seeks to maintain an exclusive and mysterious charm that makes some crave it more than it would appear reasonable. However, as the world markets merge through an uncontainable and accelerating digiitalization, brands, stylists and all stakeholders must embrace the will and desires of the people they serve. Today through unparalleled technological diffusion consumers can not only react to what is being offered to them by those at the top, but become originators of fashion.